Higher Education Marketing Services and Consulting
Scott Duncan & Associates is a higher education marketing services and consulting provider. We are focused on helping our clients meet their business, marketing and sales goals in the higher educational marketplace.
We provide services in four areas:
We will help you plan, produce and implement your digital marketing. We will define your digital strategy and build your web ecosystem, from developing customer personas, visitor journey mapping, to content strategy, SEO, PPC, email campaigns, social media strategy and implementation, through to A/B testing and conversion optimization.
Branding influences everything across your marketing mix, from your logo, to your digital marketing, to an institution’s student recruitment funnel. We can help you define and develop your positioning, brand architecture, brand extensions, naming strategy, and overall brand identity. SDA provides full service marketing design, development and production services from traditional media through digital campaigns to web site development.
SDA will help you research your market, products and competition. We’ll define your business strategy, and help you develop your strategic business and marketing plans for your higher education product, service or institution.
Competitive advantage in today’s higher education marketplace requires strategic thinking, innovation, and technical know-how. You must identify and develop your opportunities, leverage new business models and build new value-based products and services. SDA brings these capabilities to every marketing challenge we take on. We build market leading solutions and add value to our client’s bottom line.
We have over 30 years of marketing, sales and management experience. Our experience is wide, spanning post-secondary educational publishing, educational software, e-learning and college and university program development, marketing and student recruitment. Scott Duncan & Associates is uniquely prepared to apply its skill, experience and technical knowledge to address your unique challenges in the higher ed marketplace.