Strategic Marketing for Digital Higher Education

Strategic Marketing for Digital Higher Education

by sduncan

Higher ed marketing is at the intersection of marketing, tech and post secondary education


Scott Duncan & Associates provides consulting services in strategic marketing for digital higher education institutions and edtech companies. Using a strategic marketing approach, we help your organization refine business goals, develop marketing strategy and plans, and apply tools, and tactics to market and sell your programs, products, and services in the #highered marketplace.

Our work ranges across a wide spectrum of the higher education industry, including colleges and universities, OPMs, publishers, educational technology, and e-learning companies. We have experience with all levels of the market, from edtech startups, SMEs, non-profits, marketing services agencies, multi-national corporations, colleges and universities to government departments.

Scott Duncan & Associates offers services focused on four key areas.

Higher Ed Digital Marketing

  • We will help you plan, develop, implement and evaluate your digital marketing. SDA will create strategic marketing solutions to meet your business goals.
  • Branding, Design and Production Services

    We provide a broad range of traditional and online marketing services including creative and production services, branding and project-based or on-demand marketing support. All to help you manage and implement your higher ed marketing plans. This includes strategic planning, branding, web creation, digital marketing, social media marketing, lead generation, advertising, and communications.

  • Higher Ed Business Development

    SDA will help you plan and manage your strategic business development activities. This may include strategic alliances, customer partnerships, distribution options or channel development programs. In addition, we can help you develop and refine your online programs and optimize your online program management.

  • Market Research and Strategic Planning

    We provide market research and strategic planning to help you prosper in the post-secondary education marketplace. We understand its history and emerging opportunities and can bring our unique experience and insight to bear to help your business thrive in challenging times.

We have over thirty years of hands-on marketing and management experience. This market experience spans post-secondary educational publishing, educational software, e-learning, college and university online program management and recruitment marketing. Scott Duncan & Associates is uniquely prepared to apply its marketing skills, business experience and technical knowledge to meet your organization’s unique marketing challenges in the #highered marketplace.

Contact us at 1-416-418-7476, or email, to discuss your #highered marketing needs.