Strategic Marketing for Online Higher Education

Strategic Marketing for Online Higher Education

by sduncan

Higher ed marketing is at the intersection of marketing, tech and post secondary education

We help leaders in higher ed deliver their business goals online with digital marketing strategy, tools, and tactics.

Using a strategic marketing approach, we help you develop your marketing strategy and mix, and apply the appropriate digital tools and tactics to market your brand, drive enrolment, and promote your products, and services in the higher ed marketplace.

Our marketing work has ranged across a wide spectrum of the higher education industry, including colleges and universities, publishers, educational technology, and e-learning companies. We have experience across all levels of the highered market, from edtech startups, SMEs, non-profits, marketing services agencies, multi-national corporations, colleges and universities to related government departments.

Scott Duncan & Associates offers services in four areas.

  • Research and Strategic Marketing

    We provide market research and strategic marketing planning to help you prosper in the post-secondary education marketplace. We understand its history and emerging opportunities. We’ll bring our unique skills, experience and insight to bear to help your business thrive in challenging times.

  • Higher Ed Digital Marketing

    We will help you plan your marketing mix, develop and implement your strategy and tactics, and  measure and evaluate your digital marketing.

  • Marketing Services

    We provide a broad range of traditional and online marketing services including creative and production services, branding and project-based or on-demand marketing support. All to help you manage and implement your higher ed marketing plans. This includes strategic planning, branding, web creation, digital marketing, social media marketing, lead generation, advertising, and communications.

  • Higher Ed Business Development

    SDA will help you plan and manage your strategic business development activities. This may include strategic alliances, customer partnerships, distribution options or channel development programs. In addition, we can help you develop and refine your online programs and optimize your online program management.

We have over thirty years of hands-on marketing and management experience. This market experience spans post-secondary educational publishing, educational software, e-learning, college and university online program management and recruitment marketing. Scott Duncan & Associates is uniquely prepared to apply its marketing skills, business experience and technical knowledge to meet your organization’s unique marketing challenges in the #highered marketplace.

Contact us at 1-416-418-7476, or email sduncan@sdassociates.ca, to discuss your online #highered marketing needs.

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