Scott Duncan & Associates was formed in 1991. As a consulting and marketing services company, SDA provides custom marketing solutions to organizations in the business of higher education. Scott Duncan has over thirty-five years of direct experience in sales, marketing, product development and management of higher education companies, programs, products and institutions. His experience includes a wide range of content, technology and service products.
Early in his career, Scott worked in the educational publishing industry through roles of increasing responsibility. His roles have included sales rep, sales manager, marketing manager, editor, editorial director, and publisher at a large multinational, college publisher in Toronto, Canada. Scott produced, marketed and sold a wide range of post-secondary textbooks and their ancillary packages. Related media-based products included print, audio, video, and software-based products.
Following that period, Scott worked in a number of full-time and consulting roles. Here he focused on the development, marketing and sales of educational media and software-based products. He took on the role of director of marketing and communications at a public sector organization created to encourage the use of new media in education and training. There, Scott focused on bringing new products, new companies, and new technology to market. During those early days of the emerging “new media” education sector, this not-for-profit focused on building up the sector through industry partnerships and collaboration.
Next, as the director of marketing at an educational software company, Scott focused on direct marketing, sales, business development, and branding to propel this mid-sized company’s family of software products to grow. As a freelance consultant, Scott has experience in educational product development, marketing and project management. He has worked for large and small private companies, as well as for educational institutions at the board, institution, ministry, and federal government levels.
More recently, Scott Duncan & Associates’ consulting work has focused on program development, management and recruitment marketing for online learning programs in the technical training area. In this capacity, he has provided business management, program infrastructure development and marketing for online programs directly and for third party institutions.
SDA associates and associate companies are introduced into projects as needed, based on the project, resource and scheduling requirements.