About Scott Duncan & Associates

About Scott Duncan & Associates

by sduncan

Scott Duncan & Associates was formed in 1991. As a consulting and marketing services company, SDA provides custom marketing solutions to organizations in the business of higher education. Scott Duncan has over thirty years of direct experience in sales, marketing, product development and management of higher education companies, products and institutions. His experience includes a wide range of content, technology and service products.

Market insight

Early in his career, Scott worked in the educational publishing industry through roles of increasing responsibility. His positions included sales rep, sales manager, marketing manager, editor, editorial director, and publisher at a large multinational, college publisher in Toronto, Canada. Scott produced, marketed and sold a wide range of post secondary textbooks and their ancillary packages. Related media based products included print, audio, video, and software-based products.

Management experience

Following that period, Scott worked in a number of full-time and consulting roles. Here he focused on the development, marketing and sales of educational media and software-based products. He took on the role of director of marketing and communications at a public sector organization created to encourage the use of new media in education and training. There, Scott focused on bringing new products, new companies, and new technology to market. During those early days of  the emerging “new media” education sector, this not-for profit focused on building up the sector through industry partnerships and collaboration.

Next, as the director of marketing at an educational software company, Scott focused on direct marketing, sales, business development, and branding to propel this mid-sized company’s family of software products to growth. As a freelance consultant, Scott has experience in educational product development, marketing and project management. He has worked for large and small private companies,  as well as for educational institutions at the board, institution, ministry, and federal government levels.

Digital expertise

Recently, the majority of Scott Duncan & Associates’ consulting work has focused on recruitment marketing for online learning programs in technical training. In this capacity he has been provided marketing expertise and management services in digital marketing, program management and delivery infrastructure.

Scott has blogged extensively on topics in digital marketing for higher ed while working with Higher Education Marketing, a digital marketing agency based in Montreal, Quebec.

SDA associates and associate companies are introduced into projects as needed, based on scheduling and project requirements.