To successfully reach your sales and marketing objectives in the higher education and learning marketplace you must be timely and skilled in the execution of your online and off-line marketing plans. SDA’s digital marketing services can extend your existing marketing resources and help you produce and deliver the campaigns, special projects and collateral your need to stay ahead of your competition.
Inbound Marketing
We will help you develop or refine your inbound marketing strategy, constructing high quality content and websites, refining your search engine optimization (SEO), content marketing and email campaigns to drive qualified traffic and leads into your sales funnel.
Content Marketing
We will help you create high quality, multi-format content including blogging, guest posts, newsletters, memes, video, articles & white papers for your site, and then amplify them across social media channels to secure your position as a thought leader and drive your SEO rankings.
Search Engine Optimization
We will help you develop an SEO strategy, defining keywords, optimizing web pages and content to address and improve your SEO ranking with content, on-page and off-page SEO best practices.
Social Media Marketing
We will help you develop or refine your social media strategy, optimizing social media channels, developing campaigns, building content and amplifying it across the web through Facebook, YouTube, Instagram, Twitter, LinkedIn, etc.
Pay-Per-Click Marketing
In combination with your SEO, PPC marketing can be used effectively for branding and direct response campaigns, producing leads and qualified traffic on your website. We can help you develop your Pay-Per-Click Strategy, do keyword research, developing ads and managing campaigns in Adwords and Bing.
A/B Testing and Conversion Optimization
A/B testing and conversion optimization in critical to the management and improvement of all digital marketing. We will help you test, optimize and increase conversion of your digital marketing, on your website and across your digital campaigns on the web and social media.
Email Marketing
Email marketing provides the highest ROI of all digital marketing. We will assist you to develop, produce and distribute your email marketing campaigns for maximum effect and return on investment.
Analytics
We will help you use analytics to measure and drive all of your digital marketing activities. At the core of your digital marketing management should be regular and effective use of Google Analytics to track and optimize your website performance. Tag Manager, social media channel and email analytics augment GA to provide a fuller picture of your web ecosystems performance and opportunities for improvement.